Wider Audience

As well as targeting our core audience, we also want to pull in a wider audience that don't necessarily fit into our main demographic.

Our wider audience will be younger than 18 or older than 26. They may be younger siblings or parents of our core audience and may hear of our artist from the core audience members in their family (older sisters/daughters). The younger audience may aspire to be like our artist when they get older, and the older audience may wish that they were young enough to be like her (she may also remind them of their youth).

They may be males who find our artist attractive and aspire to have a girlfriend like her.

They may be middle-class but enjoy the working-class 'edge' our artist has and aspire to be more like her. They may also enjoy the refreshing change from the more middle-class artists they might tend to generally listen to within the same genre of ours like Lana Del Ray, Natasha Beddingfield or Taylor Swift.

They may be people who generally tend to listen to other genres like rock (our artist has a 'hipster' style which may appeal to those who enjoy rock music), hip-pop, or dance music (our 'partying' image ties in with these genres).