Creating a Synergous Brand Identity

In order to accessfully achieve a strong brand identity, synergy must be used. This means that all things within the artist's brand must 'match' in some way and have recurring motifs, colours, fonts etc.

Daft Punk 

'Random Access Memories' Album cover:

Black background, handwritten font, helmets, Random Access Memories (RAM): computer theme, metallic colours.

'Random Access Memories' Album Teaser Trailer:

Black background, helmets, focus on hands, metallic colours, space theme, vinyl album package, handwritten font, computer theme.

'Get Lucky' Music Video (2nd Version):

Black background, focus on hands, space theme, helmets, glittery suits: metallic theme.

'Get Lucky' Music Video (Original Version):

Metallic colours, car: reaches original audience (recurring theme through all their music videos), helmets, similar handwritten font, people wearing helmets.

Features that can be seen across all 4 products, creating a synergous brand identity are: colours, font, and the helmets.

Disclosure

‘Settle’ Album Cover:

Young boys: one on each side, divided down middle- symmetry, illustration overlay on photo, checkered shirts, black and white title.

 

‘F For You’ Music Video:

Black and white, illustration in background & occasional overlay, one member on each side: divided down middle- symmetry, checkered shirts.

 

Features that can be seen across both products to achieve a synergous brand identity are: colours, illustration, costume, and symmetry.

Labrinth

‘Electronic Earth’ Album Cover:

Dark background contrasted with bright/neon colours, landscape, lights, sunglasses, electronic theme, labyrinth font, speakers.

 

‘Let the Sun Shine’ Music Video:

Dark background contrasted with bright lights and colours, speakers, electronic theme, landscape shots, sunglasses, sunshine & rain: contrast.

 

Features that can be seen across both of these products to create a synergous brand identity are: use of colour, lights, electronic theme, costume, props, and contrast.

Wretch 32

‘Black and White’ Album Cover:

Black & White, image is centred, ‘Wretch 32’ logo, plain, side profile, ‘32’ tattoo, grainy photo.

 

‘Black and White’ Album Advertisement Poster:

Album cover photo, plain, black & white, logo, content is centred with lots of white space around it.

 

‘Black and White’ Album Teaser Video:

 Logo, repetitive, album cover, uneventful, plain.

 

‘Don’t Go’ Music Video:

‘32’, artist centred in all frames, logo font, illustration, black & white, side profiles.

 

Features that can be seen across all products to create a synergous brand identity are: the number ‘32’, colour, centred content, plain, and side profiles.

Don Broco

‘Priorities’ Album Cover:

TV screens, grainy ‘bad signal’ effect: black & white, black background contrasted with colourful TV screens, white font, simple composition.

 

‘Priorities’ Album Advertisement:

Black background contrasted with colourful TV screens, horizontal yellow stripe though middle, white font, simple composition.

Tour Poster:

Black background contrasted with colourful TV screens, colour filters on top of photos of band members on TV screens, white font, simple composition.

 

‘Hold On’ Single Cover:

Similar to album cover, still photo from ‘Fancy Dress’ music video, TV screens, grainy ‘bad signal’ effect, white font, simple composition.

   

‘Fancy Dress’ Music Video:

Grainy ‘bad signal’ effects, album cover on stage backdrop, simple video, colour filters, black & white, white stage lights, colourful stage lights contrasted with dark crowd scenes.

Features that can be seen across all products to create a synergous brand identity are: TV screens, grainy ‘bad signal’ effect, colour, contrast, font, and simplicity.