- The main function is promotion. Music videos are used mainly to promote the artist/band. The reason music videos are used to promote the artist is to increase sales in their singles, albums, concerts and sometimes merchandise.
- Entertainment. Audiences like to watch music videos purely for entertainment.
- Some people like to watch music videos so make a connection with the artist/band.
- Representation. Some artists use representation in their videos to make a unique selling point. For example, Rihanna is represented as a sex object in many of her videos through imagery and also the illustration of the lyrics.
Tuesday, 1 October 2013
What is the function for a music video?
There are many functions for a music video:
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