We are going for quite a 'street'/'hipster' style for our artist with fashionable clothing and bright makeup because we feel that it will reach out to our demographic of 18-26 year old females who dress like hipsters and follow fashion trends. We also feel that this image will reflect her music. Our artist will be representative of her audience so they will feel they can relate to her; she is a regular girl like them who dresses like them and shops at the same places they do
Her image will help to connect to a wider audience because it is in-keeping with current fashion trends that the wide population aspire to follow.
Artists with a similar image to ours are M.I.A., Cher Lloyd and Jessie J.
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