Monday, 13 January 2014

Digipak Research




Although this artist doesn't fit in with ours in terms of genre, just for my research I decided that I should probably analyse his work due to his illustrative approach to his main image. From the research I've done prior to this I've noticed at a lot of the more graphic heavy digipaks do not usually include the artist themselves as the main image, but it's usually objects, landscapes or animals instead.

 Iron and wine however uses himself as the main image and it works, the masses of empty space and the closed eyes, dull expression on his face fits in with the genre which is soft, calm and generally quite slow. An overuse of objects/fonts would cause the image to be quite overbearing and would jeopardise the artist identity. The use of pale greens throughout is also useful as green in the colour of nature which can be associated with the music and the acoustic guitar is looked upon as the purer and more natural alternative to the electric.

 Green is the colour of positivity and observation, this ties in with the use of the leaves, the lighter outline around this figure implies that he's laying down, which adds to the themes of observation and rebirth, the green acts as a colour of good judgement and stability so you almost feel yourself trusting him, and I feel like all these aspects reflect on the artist, not just as a musician but also as a person which is useful in inviting people in.

 The text is displayed in the same fashion on both sides of the outer panels and are in white text which is quite a reflective colour, it intells truth-adding to the elements of trust towards the artist. The layout suggests perfection and a cautious nature, this is strengthens by the fact he's wearing a white shirt, as the torso is central to a person, it suggests that the artist is honest, hopeful and has a pure heart, it adds much needed character to the product as information is minimal (this is common is a lot of indie artists) they allow the images and design work to speak for itself. 

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