Analysing costume, setting and location

Mark Ronson and theBusiness Int – The Bike Song
http://www.youtube.com/watch?v=rVELTxKRoHA

Use of costume

·         There are no costume changes in this video therefore there is no costume link to the verse-chorus-verse structure. This is quite unusual for a pop video as we would usually see a lot of costume changes in.

·         The costumes worn by the men are smart/casual.

·         The costumes do link to the genre of pop/funk as it is obvious the costumes make the singers stand out. Their clothes match the colour of their bikes therefore costume is a big part to the video – this is typical for a pop video.

Use of setting and location

·         There are two different main locations. One is in a studio where Mark Ronson wears a white smart suit which matches to the location. The second one is in the streets where they are all riding their bikes.

·         The location does link to the genre of pop/funk. The main location is on the street which reinforces an urban feel; I believe this can be seen as typical for this genre.

Use of props

·         On the front of Mark Ronsons’ bike there is a speaker which is quite typical for a pop video as it shows the music being played from a speaker.

  
 

The Kooks – Naive

http://www.youtube.com/watch?v=jkaMiaRLgvY

The Kooks – Naive
http://www.youtube.com/watch?v=jkaMiaRLgvY

Use of costume

·         The costumes in this video are very casual and there is only one costume change for the main singer where he is sitting in his house.  The girl character has a couple of costume changes because the song is supposedly about her therefore she is a main focus.

·         There is no link to the verse-chorus-verse structure.

·         The costume worn by the main singer is very casual (jeans, t-shirt and leather jacket.) It is expected for the main singer to look casual and laidback but still ‘cool’ in an indie rock music video.

Use of setting and location

·         There are 5 different locations used in this video. Street, bedroom, gig venue/bar, bathroom and toilets in the venue/bar.

·         The costume changes for the main singer when they’re inside their house. When he is at the main location he is in costume which we see the most.

·         The main setting is inside the gig venue/bar which is quite typical for an indie rock video as this location is quite casual.

·         The location is not well known.

Use of props

·         There are no obvious props in this music video which is unusual as usually we might see instruments in an indie rock music video.