Analysing costume, setting and location

Mark Ronson and theBusiness Int – The Bike Song
http://www.youtube.com/watch?v=rVELTxKRoHA

Use of costume

·         There are no costume changes in this video therefore there is no costume link to the verse-chorus-verse structure. This is quite unusual for a pop video as we would usually see a lot of costume changes in.

·         The costumes worn by the men are smart/casual.

·         The costumes do link to the genre of pop/funk as it is obvious the costumes make the singers stand out. Their clothes match the colour of their bikes therefore costume is a big part to the video – this is typical for a pop video.

Use of setting and location

·         There are two different main locations. One is in a studio where Mark Ronson wears a white smart suit which matches to the location. The second one is in the streets where they are all riding their bikes.

·         The location does link to the genre of pop/funk. The main location is on the street which reinforces an urban feel; I believe this can be seen as typical for this genre.

Use of props

·         On the front of Mark Ronsons’ bike there is a speaker which is quite typical for a pop video as it shows the music being played from a speaker.

  
 

The Kooks – Naive

http://www.youtube.com/watch?v=jkaMiaRLgvY

The Kooks – Naive
http://www.youtube.com/watch?v=jkaMiaRLgvY

Use of costume

·         The costumes in this video are very casual and there is only one costume change for the main singer where he is sitting in his house.  The girl character has a couple of costume changes because the song is supposedly about her therefore she is a main focus.

·         There is no link to the verse-chorus-verse structure.

·         The costume worn by the main singer is very casual (jeans, t-shirt and leather jacket.) It is expected for the main singer to look casual and laidback but still ‘cool’ in an indie rock music video.

Use of setting and location

·         There are 5 different locations used in this video. Street, bedroom, gig venue/bar, bathroom and toilets in the venue/bar.

·         The costume changes for the main singer when they’re inside their house. When he is at the main location he is in costume which we see the most.

·         The main setting is inside the gig venue/bar which is quite typical for an indie rock video as this location is quite casual.

·         The location is not well known.

Use of props

·         There are no obvious props in this music video which is unusual as usually we might see instruments in an indie rock music video.

 

 

  

 

Appeal of Music Videos to Audiences

For Entertainment

We like looking at the artists

We like looking at the settings/locations

We like viewing the narratives

We can keep up to date with the artist and their look

Adds another dimension to the song

Male gaze

May want to replicate their image and style

Analysing Costume, Setting & Location, and Props

Oh No! – Marina And The Diamonds

Timeline of video here.

Costume:

There are 9 costumes.

The use of costume doesn't link to the verse-chorus-verse structure, the different costumes appear at random times in the video.

Marina has a Dollar bill dress and a credit card dress; this links to the line "Don't want cash, don't want card".

The costumes in this video link to the pop genre; some are quite wacky and outrageous, and this is typical of the pop genre. However, Marina is dressed quite modestly and doesn't expose too much; this is not typical of a pop video.

Setting & Location:

There are 11 different settings, but they were probably all filmed at one location which I'm guessing is a studio.

The setting and locations don't link to the costumes, but the office setting links to the line "Don't do love, don't do friends, I'm only after success", the room full of TVs links to the line "TV taught me how to feel, now real life has no appeal", and the sky setting links to the line "I'm gonna live, I'm gonna fly".

The use of setting and location doesn't really link to the pop genre because familiar, outrageous, and often generic settings and locations are typically used in pop videos, whereas the settings in this video were all quite random, and mostly quite basic.

Props:

Chosen song

As a group we chose Lily Allen's song 'Knock em' Out'.

https://soundcloud.com/justwondrful/lily-allen-knock-em-out

Analysing Costume, Setting & Location

Visions - Bring Me The Horizon

Making of:

Costume:

The band have one costume each.

The use of costume doesn't link to the verse-chorus-verse structure because there are no costume changes.

The costume links to the settings, the setting are very dark, as are the clothes the band are wearing.

The costumes in this video strongly link to the metal genre. Most metal bands and metal fans wear a lot of black clothing, t-shirts and skinny jeans like in this video. Also, the lack of costume changes links with the genre because in the metal world, it is not customary to show excessive amounts of clothing in videos, the bands often 'keep it real' by wearing only one outfit from their own wardrobe for a particular video, just like for a regular day.

Setting & Location:

The video has 4 settings, but all were filmed in the same internal location, an old army airbase bunker just outside of Copenhagen, Germany. Within the bunker, a tent was built and the performance scene was filmed in there.

The settings link to the song, the song's lyrics are very dark and have a theme of death, and all the settings are very dark with little lighting.

The settings link with the metal genre, lots of metal videos are very dark and obscure, and quite basic, just like this one.

Build God, Then We’ll Talk – Panic! At The Disco

Costume:
There are 2 costumes for the main character in the video: the mime.

The use of costume doesn't link to the verse-chorus-verse structure, nor does the video in general.

The costume links to some of the setting and locations, the main character is in mime costume, and some of the locations are a theatre, outside the theatre, and in the dressing room of the theatre.

The use of costume does not particularly link to the rock genre in particular, but Panic! At The Disco's own unique style of rock has a 'vaudeville' edge to it; this is reflected perfectly in the mime's appearance/costume.

Setting & Location:

There are 7 different locations in the video; some internal and some external.

The setting and location links to the lyrics, the song's setting is Las Vegas, as is the video's location. The song has the line "The corner of 4th and Fremont Street" which is a place in Vegas which I assume is where the opening shot of the video is.

Much like the costume used in the video, the setting and location is not particularly typical within the rock genre, but within Panic!'s own branch of 'Vaudeville Rock', the Vegas/theatre setting is very fitting.

Give Me What I Want – Kids In Glass Houses

Making of:

Costume:

The band have 5 outfits each.
The costume doesn't link to the verse-chorus-verse structure, the outfits appear at random times in the video.
Some of the costumes link to the setting and location, for example, when the band are performing at a party, they are wearing casual clothing like they would do at an actual gig. At a fancy dress party, they are wearing fancy dress costumes. When they are at a regular party, they are wearing smart clothing.
The casual clothing that consists of the band members' own regular wardrobes links with the line of the song "She says 'I don't like the way you're dressed'". The smart suit costume links with the line "She says 'I don't like the way you're trying your best to impress'". These two lines of the chorus are very crucial to the meaning of the song, and so they way they expressed them via costume is very important to the video and song.
The costumes consist of casual clothes (t-shirts, skinny jeans), and this is very typical of pop-punk videos. However, the band are also seen in suits, and this is not typically seen in pop-punk videos.

Setting & Location:
There are 8 different settings in the video, but all were filmed internally in the same large boxes in the same studio in Shoreditch, London.
All the settings are supposed to be with a house, and this links to the line "Home, will you get me going home".
Some of the settings used in the video (eg. the house party and the gig) are extremely typical for a pop-punk video.