Video Feedback

Design Short list

                                      

out of the fonts I've shortlisted one isn't available on font space so I had to go for simple alternatives. 

Mock up of digipak

Location of photos for the digipak and advertisement

The reason I decided to take the photos of artist Eloise Passey in front of a blank cream wall is so that the artist stands out when I start to edit the digipak. The background of the cream coloured wall will be perfect to add text on top of.

Photo's for digipak and advertisement

 These are the photo's I plan to use for my digipak and advertisement. The top group photos will be used in the inside of my digipak. These photos are actually photo's taken on the day of filming for our music video which I think will work really well as once again, the digpak will have a strong link to the music video.

Digipak ideas

Digipak Techniques

Costume for digipak and advertisement photos

The costume for our artist for my digipak and advertisement will be identical to what she wears in the music video. The reason for this is because the jacket worn is a key piece to our video. The jacket helps our artist stand out because it is a vibrant and edgy jacket - therefore if the same jacket is worn for our digipak and advertisement then our audience can make a link from the video to the digipak and advertisement.  The red lipstick is also important as our artist wears this in the music video, giving another link with our video to the digipak and advertisment.

Short list of colours, fonts, layout and design

Analysis of magazine advertisements

Kate Nash's album advertisement uses the same photo, colour scheme and fonts as on the front cover of her digpak. This is what all advertisments do to make the easy link from the advertisment to the album artwork.

Initial Digipak ideas

I've been thinking about how to approach this task of creating this digipak, I've already decided that I want to put my graphic skills to use in this section of this project and use it to my advantage so I've been creating some rough ideas of how I intend these to look, iv'e unintentionally tested this out in our groups Animatic and tried to look into some other ways to express our artist. As I worked on graphics I've begun to create collages for a children's book, based on the work of designer Paul Rand. I thought that this would relate to our artists image more effectively as it is simple and straightforward and also proved to be less time consuming, it also gives me a chance to incorporate a number of techniques into it instead of just Photoshop (which I'm not 100 percent confident with to start with.) As Gimp doesn't have a great variety of fonts I will do these elements of the digipack on Photoshop using the font "Awesome" which is the on featured in our video or one similar is this doesn't prove to be possible.

Digipak ideas

Digipak analysis

I have mixed feelings about the levels of success coming from this digipak. I think that the outer cover is more effective as it is standard and could be used as a real digipak, the inside however isn't as effective as the picture of the door seems out of place even though when the video is played it is an important factor.  I also noticed that it is stretched and gives off a amateur feel, the recent Photoshop lesson showed us how damaging things like this can be to the overall look of a product. I clearly understood the rules on colour pallets in digipak's and tried my hardest to abide by them and I believe I managed to do so. I'll have to consider this more when we come to create our real packages because the picture of our artist makes this especially difficult, more so that I intend to create a animated version of this. I don't want to make the mistake of going overboard with colours.

Analysis of digipaks

M.I.A's album 'Kala' relates to our artist very well. M.I.A has a very similar audience to what our artist has. The reason for this is that both artist's have a very similar dress sense and attitude about them. Therefore M.I.A's album clearly relates to our artist. This album artwork is a great example to represent the artist because it is colourful and shows lots of pattern. This links well with her videos such as 'Paper Planes' where her outfit it very colourful, edgy and shows a range of patterns - just like this digipak.

This digipak for artist Marina and The Diamonds relates to our genre of pop music. The reason it relates is because the artist is very similar to ours. Her music videos are very vibrant and colourful just like our artist's video. Also, the clothing Marin and The Diamonds wears is very trendy just like our artist which appeals to the same audience. I think it is important to have a close up of the artist's face on the front of the digipak for the genre of pop - just like this one. I aim to have a photo of our artist on the front cover of the digipak. This digipak stands out really well to a consumer by using a small colour pallet. The white font is bold and simple yet it stands out. The back of this digipak works well as the colours of the background photo matches the front cover photo. The font has been kept the same which is very important.

Examining previous Ancillary work

Artist	Table Cell	Table Cell	Table Cell	Table Cell
Lilia- In my eyes	Table Cell	Table Cell	Table Cell	Table Cell
C.Moore- brainstorm	Table Cell	Table Cell	Table Cell	Table Cell
Nathan Miller- I am Electropop	Table Cell	Table Cell	Table Cell	Table Cell

Previous digipak practise

In the AS year we all had a chance to practise creating a digipak. This is my digipak practise:

This digipak practise helped me learn how to use edobe photoshop effectively. I think it turned out really well and linked well into my music video practise.

Why are digipaks important to the music industry?

• Some people like to collect digipaks
• Digipak's are more personal and suggest more of an effort has gone into the production
• Major fans like to own a hard copy of the album/single
• A digipak is nicer to own than a plastic
• They appeal to an older audience who don't like to buy music in mp3 form 

Purpose of Digipak Mindmap

Feedback on music video

I asked my brother to give me some feedback on our music video and this is what he said:

make animated gifs like this at MakeAGif

Completion

Today we completed our music video

Rough cut improvements

Not a great video, Shakey camera (filmed it on my phone as I was writing. ) just highlights all the noticeable errors in our rough cut that need to be rectified by the final video deadline.

Rough cut

Our rough cut has seemed to go very much out of sync when we exported it through youtube. On Final Cut Pro it is in sync.

Medicore interview

Terrible Interview

Filming update

Unfortunately there are a significant amount of spelling an grammatical mistakes included in this video but I'm sure it wont cause too many issues.

Filming Update

Filming Update

We used social networking methods such as "Facebook" to advertise our event because this area of advertising /marketing fits with our target audience and we knew we could effectively connect with them here. We knew that this was a place where everyone could commute, ask questions and be direct about the likelihood of them turning up in one place. We thought that texts would cause some issues as this service isn't free for everyone and they aren't public like Facebook is, therefore inevitably leaving room for problems due to lack of communication. by using Facebook we could speak directly to the people who were going to be attending; regarding things like time changes location and pizza advertisements as much needed bribes without repeating ourselves this method allowed us to put out the ad for the event and watch everything fall into place itself.

Filming Update

This time around we were more organized in terms of  making sure we had all the extra equipment we needed for filming (lighting/fig rig/ speakers) .  Eloise and I traveled out to angel station where we filmed a base track varying in distance. We made sure that Auto focus was off and took the time to check over footage to make sure it was usable for when we returned to class. During this time Cara was in the class editing for the preparation for our rough cut. We returned to class with footage that came out well and had it approved by Louisa. Later on Cara continued to edit and Eloise and I made a start on blog posting to document our filming/editing journey.

Editing 13th November

Today we are editing for our rough cut deadline on Wednesday 20th. We are filming some more bass tracks on Saturday 16th at Cara's house which we will add into our rough cut edit on Monday and in workshops. 

Filming 13th November

Today we filmed about 4 bass tracks outside Angel station of Eloise Passey. As a group we learnt a lot from our first filming session as a lot of things went wrong with the filming. This time round we made sure that the camera was not in auto focus so that we could make sure Eloise Passey was in focus the whole time. We also made sure that we got various shot types and made it clear that Eloise Passey was the main focus. 

Digipak Research

Miley Cyrus' digipak for "Can't be tamed" is very much focused on the male gaze in order to promote the music. We could use this as inspiration in the sense that we didn't want to eliminate this feature from our video completely, we just didn't want to go over the top with it, the front cover for this digipak has the artist central to the area, she is breaking the forth wall which seems to be quite common among these covers, especially ones created for women. Some male digipaks for example Enrique Iglesias' album  entitled "7" doesn't break the forth wall entirely, this is in attempt to create a sense of mystery and lust for the consumer. this is apparent across a whole load of digipaks in this one included. but the approach is different. Enrique's are usually made up of mid shots because their aim is to attract women using only the most important features (eyes and torso) whereas the men are pulled in by majority of the body. Miley Cyrus is a perfect example of how this method is carried out. She is wearing black which suggests the death of her sweet and innocent counterpart, it also bring forth an aspect of formality which tells us that she wants to be take seriously, lack of clothing for sexual intrigue. I'd put the age range of the audience to about, 17-27 years because of her own age which puts a limit on the Target audience especially with an album of this sort.

I wouldn't say that this artist resembles the one we've created...or is similar to lily Allen in any way shape or form, and the reputation of the band has made it difficult if not impossible to find the CD artwork (other than the front cover) however I included this in my research because it demonstrates my ideas for my own digipack, in terms of how it isn't a photograph, but it's a cartoon and it uses an effective method of texture/patterns which is what I aim to do when we create our own. In terms of audience just based on the digipak I'd say that this album would appeal to an audience of about 18-34 years, someone who worked long hours and listens to music as a winding down activity as the art is soft and the use of white signifies peace, safety an a successful beginning. The deer is a mixture of blue, black and brown which suggests a spiritual connection. As brown means stability, comfort and is often associated w/ nature, blue connotates loyalty and respect and black, security. Deer and birds alike both represent animals of peace, and delicacy which is found within the music. 

Blogging Reflection

Filming update/ As Comparrison

Filming Update

As a group we decided that some of the footage we got on our main day of filming was not good enough and felt we needed to improve on it. Thankfully, because we started filming early we have the time to film some more footage to replace the footage we disliked. We plan to film on Wednesday 13th November during our media lesson. As a group we decided on what we need to re-film:

• Cut away of traffic (short time lapse)
• Eloise at the bus stop singing as a bass track
• Outside shot of girl and boy with cigarette (need to do this during the day so it is light)
• Eloise sitting in bedroom singing as a bass track

Filming Update

Presentation

Due to Technical malfunctions the software I use to edit all the videos used in my video blog posts doesn't play any sounds anymore so I couldn't hear the footage whilst editing.. and due to that way it was filmed I couldn't use our faces to figure out what was being said or by who So I had to look at the sounds shown on the bottom to identify where the louder sounds are played which I assumed to be where media was featured during our presentation. This proved to be rather successful, however  we had a few awkward moments where technology faltered slightly which resulted in lengthy pauses and not so subtle whisperers from both our group and fellow classmates due to the quietness of these parts of the audio they unfortunately didn't show up on the sound indicators so I couldn't point them out in the video so they had to stay.

I went back a few times to see if I could make a wild guess as to where these useless and slightly embarrassing moments were but in fear of cutting off important sentences and explanations  and potentially ruining the entire clip I decided that this probably wasn't the best way to solve our problem and left the constant erm, uhh and ah's in.  I also attempted to have music playing in the background as the video is roughly 16 minutes long and i felt like it would be easy to get bored, however due to issues with the sound I couldn't hear if the lyrics were overpowering us as we weren't exactly loud whilst speaking so I had some trouble leveling out the sound of the video and the ones from the mp3 placed over the footage, I ended up having to make 3 different versions of  the same video as the first one had no background what so ever and the second one was distracting as the songs drowned us out completely. the final one still has the music included however it's so low you can barely notice it, until the end when an animated image of us is used which is quite disappointing,  

Filming Photos

Reflection on Blogging Progress #2

Looking back at my last 'Reflection on Progress' blog, the things I'd identified that I needed to improve on were: 1) adding different/more imaginative technologies into my blog posts, 2) mapping out my thought processes more clearly by adding screen-grabs from videos I analyse, 3) adding more writing to my posts.

In relation to the first point, I have tried to incorporate more technologies into my posts, however I am struggling to find more different and imaginative ones other than gifs. It is something I still need to work on.

Secondly, I feel I have been mapping out my thought processes a bit more clearly with screengrabs and gifs.

Lastly, I have been adding more writing to my posts.

Student Summerwork 2013: Set 4 Tony/Marisa

Student Summerwork 2013: Set 4 Tony/Marisa: Videos Elizabeth, Ellie, Melissa, Victoria - Parklife

here's a link to my AS video-

Artist website Analysis

Skills Audit

Blog FeedBack

Audience Research

We conducted research by asking questions to the specific target audience (Lily Allen Facebook page, interviews at college), the general audience (interviews on the streets) and people who know about music videos (media teachers and students). From this we gained helpful knowledge about what kind of things should be included in our music video in terms of location, setting, costume, props, storyline, shot types and editing.

Theory

In terms of Andrew Goodwin's theory, our video is an illustrative video. There will be some repetition of shots, like his theory states, and it will also have a strong form of closure and ending to match the song; it will gradually fade out like the song does.

In terms of Carol Vernalis' theory, we will use a few basetracks to give the video structure. At some points in the video, the camera will move in time to the music. There will be some very obvious edits; we will have lots of very fast jump-cuts to reflect the fast-paced party vibe of the video.

In terms of Laura Mulvey's theory, we will have some girls in skimpy clothing to represent the male gaze, especially for 'Girl #1' who is flirting with the man as we feel that this fits with her character and the vibe of the song in general.