Digipak Research

Miley Cyrus' digipak for "Can't be tamed" is very much focused on the male gaze in order to promote the music. We could use this as inspiration in the sense that we didn't want to eliminate this feature from our video completely, we just didn't want to go over the top with it, the front cover for this digipak has the artist central to the area, she is breaking the forth wall which seems to be quite common among these covers, especially ones created for women. Some male digipaks for example Enrique Iglesias' album  entitled "7" doesn't break the forth wall entirely, this is in attempt to create a sense of mystery and lust for the consumer. this is apparent across a whole load of digipaks in this one included. but the approach is different. Enrique's are usually made up of mid shots because their aim is to attract women using only the most important features (eyes and torso) whereas the men are pulled in by majority of the body. Miley Cyrus is a perfect example of how this method is carried out. She is wearing black which suggests the death of her sweet and innocent counterpart, it also bring forth an aspect of formality which tells us that she wants to be take seriously, lack of clothing for sexual intrigue. I'd put the age range of the audience to about, 17-27 years because of her own age which puts a limit on the Target audience especially with an album of this sort.

I wouldn't say that this artist resembles the one we've created...or is similar to lily Allen in any way shape or form, and the reputation of the band has made it difficult if not impossible to find the CD artwork (other than the front cover) however I included this in my research because it demonstrates my ideas for my own digipack, in terms of how it isn't a photograph, but it's a cartoon and it uses an effective method of texture/patterns which is what I aim to do when we create our own. In terms of audience just based on the digipak I'd say that this album would appeal to an audience of about 18-34 years, someone who worked long hours and listens to music as a winding down activity as the art is soft and the use of white signifies peace, safety an a successful beginning. The deer is a mixture of blue, black and brown which suggests a spiritual connection. As brown means stability, comfort and is often associated w/ nature, blue connotates loyalty and respect and black, security. Deer and birds alike both represent animals of peace, and delicacy which is found within the music.