Costume for digipak and advertisement photos

The costume for our artist for my digipak and advertisement will be identical to what she wears in the music video. The reason for this is because the jacket worn is a key piece to our video. The jacket helps our artist stand out because it is a vibrant and edgy jacket - therefore if the same jacket is worn for our digipak and advertisement then our audience can make a link from the video to the digipak and advertisement.  The red lipstick is also important as our artist wears this in the music video, giving another link with our video to the digipak and advertisment.